E-commerce Customer Service
Fast, friendly, on-brand support that turns questions into loyal customers.
- Gorgias & Shopify inbox
- Order, refund & shipping help
- Tone that matches your brand
5.0· the review rating I help brands chase
Your customers,delighted.
April Joyce Abejo — Shopify VA & Strategic Operations Partner
I help beauty and e-commerce brands sound human, delight their customers, and earn 5★ reviews. A creative virtual assistant for the Australian cosmetics industry — customer service, copywriting, Shopify support, and Trustpilot reputation management, all in one calm, reliable partner.
Philippines — working with brands across Australia, the US & beyond
Open for FreelanceVirtual AssistantEmail AdministratorCustomer SupportCopywriterGraphic Designer
- in e-commerce customer service
- 4.5+ yrs
- Trustpilot rating I help brands reach
- 5.0★
- countries of brands served (AU · SG · IT · US)
- 4
- customer conversations handled with care
- 1,000s
Everything your store needs, in one VA
Pick one service or bundle them — either way you get the same calm, reliable, on-brand support.
Copywriting
Product pages, listings, and emails written to sound human and sell.
- Shopify product pages
- Brand voice & descriptions
- Email & social copy
Reviews & Reputation
A Trustpilot strategy that grows your rating and your credibility.
- Review generation flows
- Responding with care
- Toward a 5.0 rating
Virtual Assistance
The reliable behind-the-scenes support that keeps your day moving.
- Inbox & calendar
- Data entry & admin
- Process & organisation
Facebook Group Management
Community management that keeps your beauty audience engaged and happy.
- Moderation & engagement
- Announcements & events
- Escalation handling
Graphic Design
Clean, on-brand visuals for products, social, and support.
- Social & product graphics
- Listing imagery
- Simple brand assets
Need something not listed? Just ask →
Fluent in the tools your store already runs on
- Shopify
- Gorgias
- Trustpilot
- Meta / Facebook
- Canva
- Google Workspace
- Customer Support
- Copywriting
- Email Administration
- Product Listing
- Social Media Management
- Team Building
- Communication
- SEO Basics
- Organisation
Beyond the inbox: things I build
Customer experience is my craft — but I also write code. These are real, working programs from my computer programming coursework at Mapúa Malayan Digital College.
- 34 tests passing15/15 QA cases automated
MotorPH Payroll System
A Java payroll engine that pays people correctly — down to the last centavo.
A command-line payroll application built for MO-IT101 (Computer Programming 1). It computes employee salaries, statutory deductions (SSS, PhilHealth, Pag-IBIG), and withholding tax from CSV data — with every QA case automated in JUnit.
- Java 17
- Maven
- JUnit 5
- CLI
- CSV
- MIT License
- Secure login with attempt limits
- Full employee & attendance CRUD
- Monthly & weekly payslips with weekly breakdowns
- SSS, PhilHealth, Pag-IBIG & withholding tax computation
- Time-in / time-out with CSV persistence
- Built by a team of 434 employees on file
MotorPH Payroll — Group 10
The team edition: pure Java, zero dependencies, one file.
The collaborative version of the MotorPH payroll system, built with three teammates. Dual-role login for employees and payroll staff, grace-period attendance rules, progressive tax brackets, and split cutoff periods — all in dependency-free Java.
- Java (JDK 11+)
- Zero dependencies
- Single-file design
- MIT License
- Dual-role login — employee & payroll staff
- 8:10 AM grace-period attendance handling
- Progressive withholding tax across six brackets
- Split cutoff periods (1–15 / 16–31)
- June–December 2024 payroll coverage
4½ years inside real e-commerce brands
From Melbourne to Singapore to LA — support inboxes, product pages, and communities I've run.
Head of Customer Service | SME
CurrentJDS Brands Pty Ltd · Full-time
Melbourne, Australia · Sep 2022 – Present
- Lead customer service for a beauty e-commerce brand
- Communication, team building, and CX process
- Previously: E-commerce Customer Support Rep (Gorgias, Shopify)
Copywriter
Fisheep Limited · Part-time · 1 yr 2 mos
Singapore · Nov 2021 – Dec 2022
- Social media management
- Product listing copy
Shopify Product Page Copywriter
Duplox Italia · Seasonal · 10 mos
Italy · Aug 2021 – May 2022
- Product page copywriting
- Graphic design & creative writing
Customer Service Email Representative
Voyager Tapestries · Full-time · 11 mos
Los Angeles, USA · Jun 2020 – Apr 2021
- Email customer support
Education
Mapúa Malayan Digital College
Business, Management, Marketing & Related Support Services
Eastern Visayas State University
Two years of Chemical Engineering
Aug 2019 – Jun 2021
Licenses & certifications
82nd PIChE National Convention — Virtual Plant Tour
XPERTO · Issued Jan 2021
Credential ID 98268287110682
Hi, I’m AJ — the person behind your happy customers and your best-written product pages.
I’m an experienced copywriter and e-commerce customer service specialist with a background in the marketing and advertising industry. For the last few years I’ve been embedded in the Australian cosmetics space, where I lead customer service, manage communities, and write copy that actually sounds like the brand.
I’m skilled in e-commerce operations, communication, creativity, and organisation — and I care a lot about the little things: a reply that feels human, a product page that converts, a review score that keeps climbing.
- E-commerce
- Communication
- Creativity
- Organisation
- Management
April Joyce Abejo · She/Her · Creative VA · E-commerce Customer Experience · Copywriting · MarTech
What working with AJ feels like
“Our response times dropped and our tone finally felt like us. Customers noticed — and our Trustpilot score climbed.”
BEFounderBeauty e-commerce brand
Ready for happier customers and better copy?
Open to Virtual Assistant, Customer Support Manager, Copywriter, and Graphic Designer roles. Let’s talk about what your store needs.